Why better creative matters

Turn more Meta ad clicks into lower-cost WhatsApp conversations

For example, creative generated with the Meta Ad Optimizer helped reduce the cost per WhatsApp conversation from $4.00 to $2.00 after launch—about 2× more WhatsApp conversations from the same budget.

Real optimization result shown as an example only. Future performance is not guaranteed and depends on audience, budget, bidding, landing page and market conditions.
Acne-care routine · Before-and-after layoutAcne-care routine · Before-and-after layout1 / 3 · Privacy-safe example
Free public tool

Ad Creative Optimizer

Complete every setting on one long page. The creative preview updates as you type.

01

Preview setup

Define the product, market and audience.

Age range25–35
02

Visual profile

Every trait is a full prompt fragment from the internal Gemini handbook, not a one-word label. Randomize a row or lock the ones you want to keep.

EthnicityHispanicHispanic
Skin toneH06medium olive skin with warm golden undertonesSkin-tone options follow the selected ethnicity.
Face profileF01oval face, high cheekbones, almond-shaped eyes, a straight narrow nose, medium-full lips, and a softly defined jawline
HairstyleH-F01shoulder-length natural curls, dark brown, medium density, side part, worn looseHairstyle options follow the gender chosen in step 01.
ClothingC01a plain black T-shirt
BackgroundB01a plain off-white home wall with soft indoor lighting
Fixed by the handbook

These are not editable — the handbook pins them so every generation stays comparable.

  • Time gap8–12 weeks
  • Aspect ratio16:9 landscape
  • Before severitymoderate-to-severe
03

Optional on-image copy

Add concise copy to support the visual.

04

Synthetic acne Before & After preview

Synthetic illustration only—no real-person upload.

Privacy firstNo real-person photo, no storage, no medical diagnosis and no outcome guarantee.

Estimated cost: 17 credits (about ¥1.70)